Ghost commerce is the new buzzword on social media. It is being lauded as "THE" side hustle, with ample benefits ranging from no investment or experience required to not having to create a product or service and even deal with customer management.
All these benefits make it ideal for people of all ages to start a ghost commerce business and earn passive income while taking on minimal to no risk.
Now that you have made up your mind that you want to get on the bandwagon, the next question to address is: how do I start one? Here is the whole process broken down into four simple steps that you can use to start your own Ghost Commerce business:
1. Pick a niche in which you want to build a brand. It could be a category you are passionate about, like cooking, or a category where you have expertise, like fitness. This is the most important step for you, as all the following steps depend on the niche you have picked.
GCA Pro Tip: Choose a niche in which you have a vested interest rather than a popular niche. This will ensure you are motivated to keep posting and don't lose interest.
2. Start a brand on a social media platform of your choice or even a website. You can start on Instagram, Facebook, Pinterest, Youtube, or even a website. Start with whichever one you use the most and have the most knowledge of.
GCA Pro tip: Make sure you pick a handle name or domain name that is related to your niche so that your audience can remember it.
3. The next step is to monetize your brand. While there are many ways to monetize a brand, the fastest way is through affiliate marketing, while all the other methods, like advertising, brand deals, etc., will require you to build a sizeable audience first.
Pick a product you want to promote on your handle or website and sign up for its affiliate programme (it is usually in the footer of their brand website, or you can check out affiliate programme websites like ClickBank). Remember, your product should be part of your niche. If your niche is sneakers, you can promote Nike shoes, sneakers with SPF, or even custom sneaker services. But promoting a home decor product makes no sense. Once you have your affiliate link, put it in the bio of your brand page or social media handle.
GCA Pro Tip: In case you have more than one product you are promoting and thus more than one affiliate link, you must create a bridge page to host all these links.
4. Now that you have your brand set up and have decided on the product(s) you want to promote, the next step is to get traffic to your brand page with good content. A general rule of thumb is to be consistent with your posts and to use relevant hashtags to target the right audience. Provide valuable insights about the products through your posts and direct them to your bridge page. Once they click on your link and buy the product, you will receive your cut. Say hello to passive income! GCA Pro Tip: The content you published months ago may continue to earn you money for years to come.Thus, it is important for you to have a good content strategy and be consistent with your posts.
That's the crux of starting your Ghost Commerce business. Hold up! We an additional step for you to build long term prosperity with your Ghost Commerce business.
5. Your long term goal should be to keep building an audience base to use other monetizing methods. With consistent posts and a good content strategy revolving around what your audience wants to see, your handle should slowly but steadily build up a sizeable audience. Once you reach a threshold, you can use other monetization techniques like brand deals, ads, content monetization etc.
Hopefully, these 4 simple steps have helped you kick start your journey to generating a passive income via Ghost Commerce.
If you are looking for further guidance on how to select the most appropriate niche, start a brand in line with your personality, select an appropriate product to promote and how to develop a traffic-driving content strategy, then we have a solution for you.
We have specially curated a course for Ghost Commerce, which is taught by industry experts who have more than 10 years of experience and are earning more $1000 a day.
You will not only get a better understanding of what to do in each step from these experts, but you will also receive one-on-one mentoring from them to help you avoid the common pitfalls that cause people to give up on this journey early on. Additionally, you will gain access to a community of hundreds of people who are on the same journey as you, allowing you to learn, discuss, and grow faster. Head over to the course here.